Are Incentives a Drawcard or Something More?
The chance to win something (anything!) is always appealing. But you might be surprised to know that winning is rarely a strong enough drawcard to change people’s buying habits for any real length of time. So why are incentives often central parts of Go Local campaigns; just like the one running in Clunes now? The simple answer is they are a hook. A Good Hook $100 worth of local vouchers each week, and a cash prize of $200 at the end of each month running til the end of Ja