Are Incentives a Drawcard or Something More?
The chance to win something (anything!) is always appealing. But you might be surprised to know that winning is rarely a strong enough...
Successful towns are likely to be driven by people who are passionate and creative. Towns that see an opportunity and go for it. Towns with the daring to take a risk and the reflection to keep tweaking without fear or judgement. Sometimes that journey can be quite a story!