Building Your Brand through Story
Storytelling in business is all the rage and there is a reason for that. It works. Good stories pull people in but telling the right stories in the right way (or even at the right time!) is tricky. It’s important to make sure any storytelling you do builds and protects your brand. So here are some handy tips. Photo: unsplash.com Start with your Why Know why you are telling a story, and why storytelling will achieve your purpose? Good brand storytelling uses narrative to co